Target Hit With BIPA Claims Over Virtual ‘Try On’: Plaintiffs’ lawyers have filed a proposed class action in Cook County Court accusing Target of violating Illinois’ Biometric Information Privacy Act (BIPA). The proposed class action alleges that the retailer violated BIPA by failing to secure consent from customers or inform them about how their biometric data will be stored when they use the company’s augmented reality technology to virtually try on products. The suit is one of many filed recently against companies over virtual try-on offerings. (Law 360)

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