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News
March 1, 2017

Yet Another Food Labeling Class Action Hits the Courts

As ILR noted in its most recent report, The Food Court: Trends in Food and Beverage Class Action Litigation, food labeling litigation is on the rise, with over 170 new food class actions in federal court in 2016 as compared to about 20 in 2008.

Now, Reuters reports that Craft Brew Alliance, the maker of Kona craft beer, is being sued by two California shoppers who claim they were deceived into believing the beer was made in Hawaii due to the “use of labels of hula dancers, surfers, the Kilauea volcano, Waikki beach, and other images and phrases associated with Hawaii.”

The lawsuit, filed yesterday, seeks class action status and unspecified damages for Kona purchasers nationwide over four years. 

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