An analysis of cost-per-click (CPC) search engine keywords shows that the Top 10 most expensive keywords during the first half of 2015 were all related to “medical issues, lawsuits or insurance settlements.”
The research, conducted by AdGooroo, shows the most expensive costs per click were keywords related to mesothelioma attorneys in specific states, plus general structured settlement keywords.
Last year, thirteen of the Top 20 most expensive keywords were related to mesothelioma — and the costs of these keywords skyrocketed in 2014.
“The most expensive term for 2014, ‘mesothelioma attorneys tx,’ had an average cost per click of $319.34. The cost for the other 12 mesothelioma-related keywords in the Top 20 averaged $216.17 per click,” according to the study. “That’s a far cry from AdGooroo’s October 2009 analysis when it found the keyword ‘mesothelioma’ was the most expensive in paid search, costing an average of $99.44 per click.”
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