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October 27, 2015

New ILR Report on Trial Lawyer Marketing Strategies Picks Up National Media Coverage

A new report being released by ILR at today’s 16th Annual Legal Reform Summit — Trial Lawyer Marketing: Broadcast, Search and Social Strategies — is garnering media coverage around the country today.

“Spending by law firms on advertising has exploded over the last seven years, according to a U.S. Chamber of Commerce report,” reports Law360, “with trial firms showing ‘growing sophistication’ in Internet marketing, television and radio spots, and use of social media.”

“Tampa Bay usually takes pride when it turns out to be No. 1 in national rankings,” writes Tampa Bay Times business columnist Robert Trigaux, citing the ILR report. “But to be this year’s U.S. metro area most barraged by TV commercials from trial lawyers may not be what this market had in mind.”

Read the full ILR report here.

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