Every day, television viewers in Louisiana are inundated with alarming commercials telling them that prescription drugs and medical devices are dangerous and may result in serious injuries or death. Sadly, often these ads are not public service announcements. Rather, law firms and marketing companies that specialize in generating as many lawsuits as possible, as quickly as possible, sponsor these ads.
In the newest Faces of Lawsuit Abuse video, two Louisiana medical professionals speak out about the importance of reining in drug and device lawsuit ads to protect Louisianans from the collateral damage created by the lawsuit industry.
This issue was the topic of a 2017 ILR research paper, Bad For Your Health: Lawsuit Advertising Implications And Solutions. The paper documents the dramatic increase in these ads and identifies the common deceptive practices they employ. Last year, ILR also published a research paper examining how plaintiffs’ lawyers and lawsuit lead generators systematically target advertising to drive the litigation lifecycle.