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October 30, 2015

ILR’s Trial Lawyer Marketing Report Continues to Pick Up Media Coverage

ILR’s new report, Trial Lawyer Marketing: Broadcast, Search and Social Strategies, continues to garner media coverage several days after it was released at the 16th Annual Legal Reform Summit. Here are some new articles running over the past 24 hours:

  • “Houston law firm AkinMears is expected to spend $25 million on television advertising this year, among a handful of law firms that will spend over $10 million this year on TV advertising.” (Bloomberg Big Business)
     
  • “Law firms are also resorting to creating informational websites that are much more like ‘fishing’ sites that collect the personal data of visitors. They also rely on social media to communicate with journalists about lawsuits, to align with activist groups for support, and utilize bogus accounts to market their lawsuits.” (JD Journal)
  • “‘The plaintiffs’ bar orchestrates some of the most sophisticated and relentless marketing campaigns in our society,’ said Lisa A. Rickard, president of ILR. ‘With top key words for lawsuits costing more than $600 per click, there is clearly huge money to be made in the lawsuit industry. But is this the kind of civil justice system we wish to have?'” (Warc.com)

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