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News
December 29, 2009

ILR Launches National Advertising Campaign: ‘Jobs, Not Lawsuits’

With the release of Lawsuit Climate 2010: Ranking the States, ILR also announced a new national advertising campaign called “Jobs, Not Lawsuits,” which will include movie trailers to be shown on more than 300 movie screens throughout the country. The two-minute trailers feature the stories of businesses that were the subject of costly lawsuits substantially impacting their companies. In one story, an after-school youth basketball facility in Sacramento, California, was forced to close after legal bills from fighting a lawsuit drained the company’s finances.

With the release of Lawsuit Climate 2010: Ranking the States, ILR also announced a new national advertising campaign called “Jobs, Not Lawsuits,” which will include movie trailers to be shown on more than 300 movie screens throughout the country. The two-minute trailers feature the stories of businesses that were the subject of costly lawsuits substantially impacting their companies. In one story, an after-school youth basketball facility in Sacramento, California, was forced to close after legal bills from fighting a lawsuit drained the company’s finances.

“The silver screen is the perfect place to tell these true stories of businesses that have been victimized by an unfair legal system,” ILR President Lisa Rickard said. “We want people to see the real life consequences of these lawsuits.”

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