January 26, 2021

Anheuser-Busch Says That ‘Non-Alcoholic’ Label Suit Goes Against Federal Labeling Standards

Anheuser-Busch InBev Worldwide Inc. is urging a California federal judge to throw out claims that its “non-alcoholic” drinks are misleadingly labeled, pointing out that the labels follow federal regulations according to a report in Law 360.

In a motion filed last week, the brewer argued that the suit filed earlier this month saying the labels on their Beck’s non-alcoholic beer product clearly contradict the suit’s claims that the drinks would lead buyers to believe the beer contains no alcohol at all. Anheuser-Busch told the court that the drinks contain the exact label required by the Alcohol and Tobacco Tax and Trade Bureau.

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