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June 25, 2015

Anheuser-Busch InBev To Offer Refunds to Beck’s Drinkers

Anheuser-Busch InBev NV settled a class action claiming the labeling on its Beck’s beer tricked consumers into thinking the beer is an authentic German pilsner, when it is actually brewed in St. Louis.

According to the lawsuit, the false impression was created through the use of phrases on the beer’s labeling such as “German Quality” and “Originated in Bremen, Germany.”

Although the company says its labeling and marketing is truthful, it has agreed to pay as much as $3.5 million in attorneys’ fees and to offer refunds of as much as $50 to Beck’s drinkers—even those “who have known all along that Beck’s is no longer made in Germany.”

Read the full post here.

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